I had a meeting the other day with a prospect and we were discussing why some organizations always have people applying for jobs wanting to work for them while others have a difficult time filling similar positions. I believe it’s all about a company’s reputation. Everyone wants top talent, yet few are willing to do the work that is required to be deserving of these people. That’s great news for those who are serious about becoming the type of workplace where everyone wants to work.
It’s hard to change perception, but it’s not impossible. Here’s how:
Be open to change. I’m tired of hearing business owners and leaders say that the reason things are done a certain way is because they’ve always been done that way. This kind of thinking won’t help you become the type of workplace that attracts people who are innovative. In fact, the opposite is true. People who are stuck in their old ways will remain thereby leaving you with a workforce that will never go above and beyond the status quo.
Rid yourself of toxic employees. Nothing brings a workforce down quicker than toxic employees. All it takes is one or two lousy managers to taint the workplace. I’m not going to tell you how to identify these people, as you already know who they are. Take action. Eliminate those who are making your workplace a stinky place to work.
Energize your workplace. Companies have been running mean and lean for so long that it’s now become the norm. Employees are dragging their butts to work every day and slogging along. Candidates who are interviewing with your company will sense the negative energy the moment they step foot in your door. Start investing again in your business. Begin by restoring pay cuts and by making some visible investments that will let your employees know your company is back on the move again.
Tell your story. You may be a great company to work for, but what good will that do if no one else knows about this? Revisit your mission statement and include a section on your company’s philosophy toward your people. Start a company blog, redesign the career section of your website, ask employees to tweet, hire a PR firm. Just do something! Everyone wants to be on a winning team. Change up your strategy, trade some players and create the type of organization where only exceptional people need apply.