According to Gallup an alarming 70% of American employees aren’t working to their full potential, and they’re slowing economic growth.
The term Employee Engagement is attracting a lot of attention but employee engagement is something well beyond motivation. Everyone is motivated in one way or another but engagement implies a strong link between the organization’s objectives and an employee’s behavior. An engaged employee understands his or her role in the organization and how it’s integrated into the successful accomplishment of the organization’s vision and mission. Engaged employees are true ambassadors of the business for customers and coworkers because they have a grasp of the entire picture of the organization’s mission and are able to focus on their function as it relates to others in the organization.
Even when employers have a great leadership team and develop comprehensive communication strategies that provide employees with regular information, they still make careless mistakes that lower employee engagement.
One of the more common oversights I see is creating an employee announcement and not distributing it effectively. So as the employer you take great pains to draft an announcement of some change. The announcement is legally-approved, factual, clear, and detailed. It’s then sent to all employees. Good right?
Wrong! Unfortunately, you neglect to first provide the announcement to the first-line leadership for their understanding and acceptance. When employees receive the announcement, their first point of contact will be the supervisor for explanation and reaction. If the supervisor is not aware and is ill-prepared to facilitate those conversations, the employer will face a high risk that employees will resist the change and their level of engagement will decrease.
Another common mistake is when leaders believe they are visible and accessible because they conduct “walks” through the organization. Visibility and relationship-building demand more than an occasional walk-around, peering over an employee’s shoulder, calling out a greeting, etc. They require creating meaningful opportunities for exchange such as roundtable lunches with random groups of employees, planned attendance to departmental meetings, or a dedicated schedule of departmental visits.
Employee engagement does not consist of a single event; in fact one-time events can be worse than having no event at all, because they raise employee expectations and don’t follow through, which damages morale. To be effective, events or programs must be on-going.
And finally too many organizations look at employee engagement as a reactive process. Find the problem and fix it so we can move on. But it’s usually not that simple. Trying to fix a problem often creates a new one or may even reinforce the original one. Try to analyze the problem, understand where it started, and why it grew over time. You may find out that you have something entirely different to work on.